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Flacco inks endorsement deal with Haribo Gold-Bears

Street Talk Flacco inks endorsement deal with Haribo Gold-Bears

Posted in Street Talk

Earning a trip to play in the Super Bowl has its perks, and for Ravens quarterback Joe Flacco, it means becoming more marketable.

While much of the discussion within the media right now relates to Flacco’s market value and the worthiness of a massive new contract next season, one company has already signed Flacco to a different contract – an endorsement deal.

Haribo, the popular candy company and original manufacturer of the popular gummi bear, has signed Flacco to be the new face of their various marketing campaigns.

Flacco, known around the locker room for his sweet tooth, was photographed snacking on pineapple flavored Gold-Bears, his favorite flavor, prior to attending Baltimore’s Super Bowl send off in the Inner Harbor.

While in New Orleans, Flacco will be on the NFL’s grandest stage and Haribo will immediately begin to spread their message that, Flacco will be snacking on Gold-Bears, much like he has on playoff opponents, while planning to take on the San Francisco 49ers. Throughout the week, Flacco will be the focus of multiple advertising campaigns including social media, sales promotions and grass roots marketing according to a spokesman from TBC, Haribo’s advertising agency.

Connecting with Flacco makes perfect sense for Haribo, which has their United States corporate office based in Woodlawn, MD. In addition, their creative direction comes from their agency, TBC, which is based in the historic Baltimore neighborhood of Fells Point.

As Flacco’s success has grown, so has his marketability around the Baltimore area. He is already predominantly seen on coffee cups at Dunkin’ Donuts, and on billboards along major highways urging Baltimore residents to adopt a pet from the Baltimore Humane Society or bank locally with 1st Mariner Bank.

Given that Haribo will go with more grass roots approaches to market their product, how great would it be if Flacco takes a page out Seattle Seahawks running back Marshawn Lynch’s playbook and wears cleats bearing (no pun intended) the pattern of his favorite candy. Flacco doesn’t seem like a guy to pull such a stunt but it would get the media talking.

Lynch was fined $10,000 by the NFL for a uniform violation, but with the attention and publicity Flacco and Haribo would gain during a time when 30-second ads for the Super Bowl are nearing $4 million, that fine may be money well spent.

What is your favorite way to eat gummi bears? Are you a traditional person eating them straight out of the bag or like my old college roommate who used to freeze the gummi bears and then suck on them for minutes instead. If you haven’t tried it, I highly recommend it.

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Kris Jones

About Kris Jones

Kris - or "Goob" as he's widely known - has turned an obsession into a career. As a media member by day and super fan by night, he reports from the Under Armour Performance Center twice per week and brings Ravens news from a fan's perspective. His popular YouTube series Goobvision propelled his career and notoriety amongst Ravens fans, even helping him win the 2010 nationwide DIRECTV Ultimate Displaced Fan contest. He's been featured on shows such as The Jim Rome Show, ProFootballTalk Live, The Sirius XM Blitz with Rich Gannon and Adam Schein, Sirius XM's MadDog Radio, The Michael Irvin Show, Tony Bruno Show, Two Live Stews and FoxSports.com to name a few (or is that a lot?). He's caught a touchdown pass from Warren Moon during a flag football game and hates the Pittsburgh Steelers more than anyone else on the face of the earth. Twitter: RavenManiac  More from Kris Jones
3 comments
Jim
Jim

Soaked in vodka!!!

Rhaeiven
Rhaeiven

Are there any Purple bears??? If not, there will be now!!!

Scott
Scott

Also my favorite candy (orange is the best flavor, though). We need to pay this man.

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