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With big dollars come bigger expectations

Lombardi's Way With big dollars come bigger expectations

Posted in Lombardi's Way
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The newspaper business is on life support. Go ahead, pick up the latest edition of The Sun and you will feel like you are reading yesterday’s news.

Television is changing. How many of you watch your favorite programs as they are happening?

Queue up the crickets.

DVR’s and On Demand viewing have helped speed up the delivery system of your TV faves – you can even get some of them on your Smartphone!

Radio?

That has changed too with podcasts, satellite and iTunes. Does anyone buy CD’s anymore? And who doesn’t jump from station to station during commercials that these days seem like 5-minute gaps in content?

The desire for and consumption of content is immediate.

We want what we want!

We want it all and we want in NOW!

Janet Jackson’s “What Have You Done For Me Lately?” is more relevant today than it ever was.

Take Joe Flacco for instance. Earlier this season some fans who crave that instant gratification were ready to bench him in favor of Tyrod Taylor. And then, many of those same fans were ready to give Flacco whatever he wanted just to keep him in here in The Land of Pleasant Living after he hoisted The Lombardi.

Quick Fact: Baltimore is the only Super Bowl winner to NOT bring back its Super Bowl winning quarterback the following season. We wouldn’t do that twice, would we?

Well thanks to a brand spanking new deal that will pay Joe The Quarterback almost $121M over 6 seasons, lightning will not strike twice. Joe has successfully cashed in on that great stretch run that produced the Ravens’ second Super Bowl title.

Count me among those who didn’t think Joe could do it. I stand corrected! I just didn’t think that he was mentally tough enough to perform well in a contract season. I just didn’t think he was a clutch player who could deliver in a pressure cooker.

Thankfully I was wrong – very wrong!

But in 2013 the pressure won’t lessen for Joe. If anything the heat on No. 5 will climb to unprecedented levels. He’ll be the defending champion, the defending Super Bowl MVP. Teams will be gunning for him and the Ravens. The Super Bowl hangover is real as evidenced by the inability of a defending champ to win a playoff game the following season since 2005.

Oh and let’s not forget that he’ll also be the league’s highest paid player.

The Ravens will probably be forced to say goodbye to some players and whether it’s justified or not, their departures, particularly if the replacements don’t adequately pick up the slack, will be blamed at least in part on Flacco.

If Joe shows those inconsistencies in 2013 that were part of his game in 2012, questions will surface and the “I told you so’s” will blow up sports talk radio like The Godfather.

Joe faced the pressure in 2012 and knocked it down like Mike Tyson used to do to opponents in the first round. But this time around the challenges are even greater thanks to expectations and that contract.

It’s the nature of the beast!

What have you done for me lately?

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Tony Lombardi

About Tony Lombardi

Tony is 24x7 Networks, LLC's founder (the parent of EutawStreetReport.com and RussellStreetReport.com) His work has been featured on various sports websites and he is a regular guest on 105.7 The Fan and CBS Sports 1300. A diehard Fab Four fan, Tony is a frustrated musician who thinks beating on the steering wheel is akin to being John Bonham. Follow Tony's new Twitter @RSRLombardi. More from Tony Lombardi

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