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Coining a New Slogan For The Ravens 2014 Season

Lombardi's Way Coining a New Slogan For The Ravens 2014 Season

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Since John Harbaugh’s arrival the Ravens have coined a slogan for each new season. Perhaps the concept’s roots date back to Harbaugh’s description of his roster as “53 Mighty Men”, one later borrowed by his brother Jim with a dotted line to father Jack.

Since John arrived in Charm City we’ve been treated to annual themes such as:

  • 2008: What’s Our Name?
  • 2009: Play Like a Raven
  • 2010: W.I.N.
  • 2011: Relentless
  • 2012: TEAM
  • 2013: Here We Are

Most of the themes carry good stories – they tell a tale and in some ways they set a tone for the grind that is the NFL season. The players, spearheaded by Marshal Yanda even adopted one of their on during the 2012 campaign: Embrace The Grind.

Perhaps the weakest of the lot was last season’s “Here We Are.”

The Ravens looked lost. They had no identity except as a team that barely defended its title, oftentimes spinning out of control, perhaps intoxicated by its second World Championship.

And for the first time since 2007 they were home during the playoffs.

“Here We Are” could have easily been “Where Are We?”

So in the spirit of creating a more compelling theme; to help re-establish an identity as a tough, physical football team; to champion the return to post season football with our collective sights directed towards the desert at University of Phoenix Stadium in Glendale, AZ on February 1, 2015 – Super Bowl XLIX, we decided to coin our own theme…

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Tony Lombardi

About Tony Lombardi

Tony is 24x7 Networks, LLC's founder (the parent of and His work has been featured on various sports websites and he is a regular guest on 105.7 The Fan and CBS Sports 1300. He also hosts Backfield in Motion with Justin Forsett seen on ABC2 every Saturday at 1PM. A diehard Fab Four fan, Tony is a frustrated musician who thinks beating on the steering wheel is akin to being John Bonham. He ignores the passengers in cars beside him who laugh. Follow Tony's new Twitter @RSRLombardi. More from Tony Lombardi


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