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Eleven summers ago I was on my way to Ocean City on a late July morning.

Convertible top was down.

Along the way I stopped for a coffee and picked up a copy of The Sun, hoping to discover a few new things about Ravens training camp.

Not a single word!

I crumpled up the paper, threw it away and got back in the car and continued my eastward bound journey.

As the summer breeze whipped around me with songs that I know by heart playing on a homegrown CD, I was lost in thought. Windshield time somehow gets the brain firing on all cylinders.

How could I create an alternative to The Sun for Ravens fans?

While in thought a shadow distracted me. There, just 20 feet above the ragtop was a beautiful bald eagle gliding across Route 50, seemingly sent as a message from above. The bald eagle is prominent in The Sun’s logo.

Thoughts raced through my head until I landed on one that would stick – a website named Ravens24x7.

Once I arrived in Ocean City I felt this uncontrollable need to invest my energy in this new idea. So I politely excused myself from the beach gathering and retreated to be alone in thought.

I’m not sure how or why but I ended up at the Dough Roller on 3rd Street and the Boardwalk.

There, upon a napkin (which I so wish I had kept) I mapped out my initial plans for what would become Ravens24x7.com. The next summer on July 3, 2003 we launched the site.

I didn’t really have a long-term plan at the time because I wasn’t sure if anyone really wanted to hear what I had to say. But I plowed away, and worked on 24×7 like it was my second full-time job, seemingly 24/7.

People started to notice.

One guy sent me an email and said he was interested in advertising on the site, a brilliant idea that never occurred to me behind that windshield or back at the Dough Roller the previous summer. Not long after that, I connected with Bob Haynie who was then with WNST. He invited me into their studio to talk Ravens for an hour.

I will always remember him coaching me up just before going on the air: “You know this stuff. Just talk about what you know and everything will be cool.”

Thanks to Bob the deer-in-headlights radio that was likely to ensue left the building.

The radio exposure had a very positive affect on our site traffic (thank you Bob!), so much so that I soon thereafter sought to have a show of our own. By March of 2004 we did exactly that and traffic continued to grow. However, between the website, the radio show and my full-time job it was all-consuming and I knew that at some point something had to give.

I recruited new writers (they weren’t even called bloggers then) to relieve some of the pressure and provide new content from a different perspective. But that did little to remove the burden on my time. While the new content expanded our offerings it also added “editor” to my growing list of responsibilities.

This dilemma continued to mount until February 2005 when I reached a crossroads. I was working for a San Francisco Bay Area based finance company that decided to close its offices outside of the parent company’s footprint – and of course that meant the Baltimore office.

Should I find a new job?

Could I afford to try 24×7 full-time?

Since the days my kids were old enough to complain about homework I’ve drilled into their heads, “Your education gives you options but when you are finished with your education, do something you love so much you’d almost do it for free. For if you do, you’ll never feel like you’ve worked a day in your life.”

So there I was at this crossroad – take a new job or a big leap of faith.

Is a 44-year-old man with two kids and financial responsibilities seriously considering the same advice that he so often suggested to his kids?

Could I make this happen?

I decided to give it a try concluding that I’d rather try and fail then never try at all. Plus I thought that maybe I could show my kids that it could be done. I wanted to practice what I had preached.

Today as RussellStreetReport.com we celebrate our 10-year anniversary. I feel a sense of accomplishment yet at the same time I’m humbled by the journey – it’s far from complete. I’ve learned but there’s so much more to absorb.

But as I look back, more than anything else I’m just thankful.

I’m thankful for those who supported and encouraged me when I took that leap of faith to pursue a vision; to the fans who have supported not only us but our wonderful customers who make this all happen; to the Ravens Roosts and Nests, the heartbeat of Ravens Nation; to D3 Corp, our web company – our partner without which we could never be what we are.

I’m thankful for our employees and our writers who collectively help us to deliver a product that is unique, innovative and apparently worthy of your time; to the Ravens for their support of our efforts; and to all those in the media who appreciate what we do – thank you!

My gratitude knows no end.

But today as I reflect on 10 years, the message I really hope to deliver isn’t one about me or us. Instead it’s about being happy and how to achieve happiness.

As you get older, these things become clearer. Maybe that’s just part of the trial and error process and you simply have had more time to weed out the things that aren’t as important as you once thought.

Being happy means doing what you love.

Maybe you think it’s too late for you because being an accountant pays more than being a blogger or a musician so you’ve opted to keep your nose on the balance sheet instead of the sheet music.

I get it. I’ve been there.

But where there’s a will there’s a way.

Some can’t embrace that way of thinking or they are afraid or think they can’t afford to. But even if that shoe fits, at least allow your children to see it, feel it, live it.

“When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.” ~ John Lennon

I’m with John.

I’m sure all of you out there are too!

Do what you love, love what you do!

17 Raves on “CELEBRATING 10 YEARS: Do What You Love!

  1. Rxdoxx on said:

    Thanks Tony

    I stumbled in here much later, and very hungry for Raven news.
    Disgusted with the local print media and burned out by all the dreck i had to endure over the airways.

    What I found here was information, and a bunch of pretty knowledgable people (not all but that is the internet) and learned tons that I wasn’t finding elsewhere.
    The Cap, draft prospects, stats, trends, training camp tid-bits.
    There are a number of people here whose opinions I respect…. I may not always agree with then, but I respect what they say, they are not dummies and have reasons for thinking certain ways.

    I know what a thankless job it is to be a moderator on a big public site, thanks to you and all who do the heavy lifting from me….. where is the celebration beer????? ;)

  2. Jack on said:

    Hey Tony

    Congrats to you on your first ten years. I know you will have many more because you truly understand what Ravens fans want to know. I know when we have talked that you always would ask what fans want to know because that is what you base your website on. Please know I am behind you a 100% and your site is the first one I turn too for the real information on our team. If you ever need anything I am here my man. It is great to have a good organization like the Ravens but also to have a great place to go to, to get the information I want about my team. Everyone on your site has there opinion and that is good because it opens things up to some good, althought sometimes some ugly, discusions about our team. All is good in the end though because everyone can be heard and that always is a good thing!
    Congrats again Jack

  3. john schultheis on said:

    I AM HAPPY FOR YOU FOR TONY BUT YOUR ATTITUDE Towards an old man that has issues because of dexlexes(spelling) and typing in caps if you nasty email reply and as a sad experience for me without any understanding of what I go thru most days including eye sight and diabetes. I guaranteed I know as much as you or any writers you have that do not make spelling, typing or grammar errors. I have many that follow my raven notes each day. your website is very informative and great reading but your response to a 70 year old over the last few years has been sad. Email me personally for any reply at jwsravens1@mediacombb.net

    • Tony LombardiTony Lombardi on said:

      John, I think this comment is very unfair. You have an astute football mind and I don’t believe that your football IQ translates well to our platform given the challenges you describe above. I have responded to you privately in greater detail per your request.

      And thank you very much for your otherwise kind words.

  4. Barnabas on said:

    love this site tony!!

    I just hope eutawstreetreport gets to this level soon. Especially the post quick jump feature at the top left! On here it works perfectly and i often use it to start at the most recent and read all the articles i have missed since my last visit.

    On eutaw it often redirects to outside sites and doesnt allow smooth browsing / reading.

    Looking forward to where the next ten years take you and keep the quality reading flowing!

  5. JerryB on said:

    Tony: I left the practice of law over 40 years ago because, while I loved the law, I couldn’t stand the practice of law. I entered the life insurance business, specializing in business and estate planning and have never been happier! My oldest son followed in my footsteps and is building a very successful financial planning empire (catch him some Sunday mornings on WBALTV!). He works 80 hour weeks and loves every minute of it! Someone once said that when you’re doing something and would rather be doing something else, you’re….working! Glad you found your niche because your website and posts are simply
    the…..BEST! Congratulations and best wishes for your continued success………

  6. Big Perm on said:

    Tony, I think you should have a higher standard for the writers you allow to post articles. Some of your “writers” make their opionions sound like fact, as if they are in the offices and attending camp right next to Harbaugh. Then when a reader voices a contrary opinion, we’ve been talked to as if we are wrong.
    So my question is, what is the criteria you require for your writers?

  7. John on said:

    I found this site recently after hearing you on the radio with Coach Buzz a few months back. I now check the site several times a week if not daily for new articles and info. Great content, keep it up.

  8. Ravenwoman on said:

    I always have loved getting all of my Ravens football news from your site and participating in the forums. NFL network has nothing on you, my friend. The proof of any good football site is keeping your audience interested in the off-season. For that, you get an A+. It’s great that you pursued your passion and you are able to make a full time living from it. Congratulations!!

    • Ed from Bel Air on said:

      RW, couldn’t agree with you more. I seem to come here at least daily for news and updates, as well as opinion sharing, all year long. Thanks Tony to you and all the gang for all you do to keep us up to date on our favorite football team.

  9. Tgun#42 on said:

    As a Fan that left baltimore and lives in another state, I can not tell you how valuable this site has been to me. I get no radio , no paper I have to count on your site to get all of the inside Ravens buzz . It is my lifeline to my beloved Ravens. I thank you so much for your hard work and your forum for us fans. Bless you!

  10. BajanRaven on said:

    I would like to echo what Tgun#42 wrote. I check RSR and other sites every day for my Ravens fix. As other posters have written, there some seriously football-intelligent posters on here, and I have learned a lot from them. Thank you, Tony, for making that decision.

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