Coining a New Slogan For The Ravens 2014 Season

Pregame warmups

Since John Harbaugh’s arrival the Ravens have coined a slogan for each new season. Perhaps the concept’s roots date back to Harbaugh’s description of his roster as “53 Mighty Men”, one later borrowed by his brother Jim with a dotted line to father Jack.

Since John arrived in Charm City we’ve been treated to annual themes such as:

  • 2008: What’s Our Name?
  • 2009: Play Like a Raven
  • 2010: W.I.N.
  • 2011: Relentless
  • 2012: TEAM
  • 2013: Here We Are

Most of the themes carry good stories – they tell a tale and in some ways they set a tone for the grind that is the NFL season. The players, spearheaded by Marshal Yanda even adopted one of their on during the 2012 campaign: Embrace The Grind.

Perhaps the weakest of the lot was last season’s “Here We Are.”

The Ravens looked lost. They had no identity except as a team that barely defended its title, oftentimes spinning out of control, perhaps intoxicated by its second World Championship.

And for the first time since 2007 they were home during the playoffs.

“Here We Are” could have easily been “Where Are We?”

So in the spirit of creating a more compelling theme; to help re-establish an identity as a tough, physical football team; to champion the return to post season football with our collective sights directed towards the desert at University of Phoenix Stadium in Glendale, AZ on February 1, 2015 – Super Bowl XLIX, we decided to coin our own theme…

This entry was posted in Blog View, Featured, Lombardi's Way by Tony Lombardi. Bookmark the permalink.

About Tony Lombardi

Tony Lombardi
Tony is 24x7 Networks, LLC's founder (the parent of EutawStreetReport.com and RussellStreetReport.com) His work has been featured on various sports websites and he is a regular guest on 105.7 The Fan. A diehard Fab Four fan, Tony is a frustrated musician who thinks beating on the steering wheel is akin...more

16 Raves on “Coining a New Slogan For The Ravens 2014 Season

  1. BmoreB on said:

    Given the recent off the field issues, how about: “Jailbreak” which comes with a theme song from ACDC that could be played at M&T during introductions. :O

  2. jws on said:

    TL,It should not change every year. It should be FOREVER,what is posted at the Ravens complex, ‘Play like Ravens”!

  3. DarthSizzle55 on said:

    “Sgt. Ozzie’s Lonely Hearts Club Band” or “Play Like a Raven” take your pick. Let’s just take the best one and use it forever.

    OOhh How about “Why be less when you can B-more”

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