Flacco inks endorsement deal with Haribo Gold-Bears

flaccogummibears

Earning a trip to play in the Super Bowl has its perks, and for Ravens quarterback Joe Flacco, it means becoming more marketable.

While much of the discussion within the media right now relates to Flacco’s market value and the worthiness of a massive new contract next season, one company has already signed Flacco to a different contract – an endorsement deal.

Haribo, the popular candy company and original manufacturer of the popular gummi bear, has signed Flacco to be the new face of their various marketing campaigns.

Flacco, known around the locker room for his sweet tooth, was photographed snacking on pineapple flavored Gold-Bears, his favorite flavor, prior to attending Baltimore’s Super Bowl send off in the Inner Harbor.

While in New Orleans, Flacco will be on the NFL’s grandest stage and Haribo will immediately begin to spread their message that, Flacco will be snacking on Gold-Bears, much like he has on playoff opponents, while planning to take on the San Francisco 49ers. Throughout the week, Flacco will be the focus of multiple advertising campaigns including social media, sales promotions and grass roots marketing according to a spokesman from TBC, Haribo’s advertising agency.

Connecting with Flacco makes perfect sense for Haribo, which has their United States corporate office based in Woodlawn, MD. In addition, their creative direction comes from their agency, TBC, which is based in the historic Baltimore neighborhood of Fells Point.

As Flacco’s success has grown, so has his marketability around the Baltimore area. He is already predominantly seen on coffee cups at Dunkin’ Donuts, and on billboards along major highways urging Baltimore residents to adopt a pet from the Baltimore Humane Society or bank locally with 1st Mariner Bank.

Given that Haribo will go with more grass roots approaches to market their product, how great would it be if Flacco takes a page out Seattle Seahawks running back Marshawn Lynch’s playbook and wears cleats bearing (no pun intended) the pattern of his favorite candy. Flacco doesn’t seem like a guy to pull such a stunt but it would get the media talking.

Lynch was fined $10,000 by the NFL for a uniform violation, but with the attention and publicity Flacco and Haribo would gain during a time when 30-second ads for the Super Bowl are nearing $4 million, that fine may be money well spent.

What is your favorite way to eat gummi bears? Are you a traditional person eating them straight out of the bag or like my old college roommate who used to freeze the gummi bears and then suck on them for minutes instead. If you haven’t tried it, I highly recommend it.

This entry was posted in Blog View by Kris Jones. Bookmark the permalink.

About Kris Jones

Kris Jones
Kris - or "Goob" as he's widely known - has turned an obsession into a career. As a media member by day and super fan by night, he reports from the Under Armour Performance Center twice per week and brings Ravens news from a fan's perspective. His popular YouTube series...more

3 Raves on “Flacco inks endorsement deal with Haribo Gold-Bears

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

 

Hot off the street

Ravens Notes And Eye Opening Stats Through Week 2

With the results of week two set in stone and all thirty-two teams looking ahead to week three, let's take a look at a few key notes and stats of the still young 2014 season along with a couple of sta...read more

Two-Minute Drill: Week 3

While it's still a bit too early to start evaluating teams, trends are beginning to form. Philadelphia looks like a good team but they need to break their habit of getting behind early. San Francis...read more

FANTASY LINKS: Will Baltimore Native Ever Break Out?

Is a Breakout Ever Going to Come for Tavon Austin? So far this season, Tavon Austin has 5 total points and was injured in the first quarter of St. Louis' game in Tampa Bay. numberFire writer, Joe R...read more

PERCEPTION IS REALITY: O-Line Getting it Done!

Reality:  The Ravens are 1-1. Perception: So far, so good. The Ravens were flat in the first half of game 1 against the Bengals, but came close to a come-from-behind win. The Bengals are better t...read more

TALE OF THE TAPE: Zuttah’s Noticeable Presence

Through two games for the Baltimore Ravens, other than red zone efficiency there's been little to complain about offensively. Quarterback Joe Flacco appears to be growing in Gary Kubiak's offense, ...read more

View More