Some people must be smoking there lunch.

This a charitable foundation, no different than any other athletes foundation. It is run by a professional company that manages charities. In reading the eligibility requirements. Looks like a way to drum up fans for the Stillers.

"ELIGIBILITY: K-9 units of police and fire departments in Pittsburgh, PA and in the city of each regular season away game for the Steelers in the 2012-13 season are eligible. The 2012 cycle will also award grants to two cities anywhere in the U.S. that would not otherwise be eligible (must be non-NFL market cities) if the Steelers go to the playoffs."

http://www.givingback.org/downloads/RFP_2012_BRF.pdf