Steelers Seasons Greetings from “NFL” Shop

Ravens fans, consider yourselves warned…this investigative report will expose the NFL’s love of the Pittsburgh Steelers at the highest levels.

One of everyone’s favorite questions to be asked is always, “What do you want for Christmas?” For as many years as I can remember, my response has always been, “Anything with a Ravens logo on it.”

After being the easiest person to shop for in the history of holiday shopping, I think I’m going to change up my approach this year. If you have ever seen my wardrobe collection or Ravens room, it’s quite obvious that I am one of the NFL’s best customers.

This season has been great for the Ravens when it comes to the Steelers so far, but the anger that courses through my veins every time I see their logo remains at an all time high. When I received the latest catalog from NFLShop, I basically found myself thumbing through 58 pages of fury.

While picking out potential items for Christmas, I do not want to have to substitute a Ravens logo over a Steelers logo in my mind. Unfortunately, that’s exactly what most people will have to do, regardless of who your favorite team may be.

People may call me crazy or biased on this approach but I wanted to justify this to myself and prove that I’m onto something .Or, maybe I am just starting to go a little overboard when it comes to my dire hate towards Western Pennsylvania Towel Wavers.


I sat at my desk and counted every single standalone item in the latest NFLShop catalog. Excluded from my count are staged “themed rooms” overloaded with merchandise, the cover, and any uniform spread that featured all 32 teams.

Now, the covers of these magazines will be different depending on which region of the country you live in. I am still baffled that every magazine I receive has Steelers related merchandise on the cover even though I live in North Carolina and am two hours from the Panthers.


Now, onto the results.

Guess which team was featured the most?

That’s right….the Pittsburgh Steelers.

Throughout the catalog, the Steelers had 28 standalone items featured. The (SUPER BOWL CHAMPION!) Green Bay Packers and Chicago Bears were next with 22 items each.

Having six items more than the second place teams may not seem like all that much, but let’s also take into account that a full 40% (13) of NFL teams teams didn’t even have six items featured TOTAL. Let’s also take note (but not factor into the statistics) that the Steelers also had a full page spread of Steelers themed game room  in addition to the aforementioned cover.

The average amount of items per team was 9.03 and only 13 of the 32 franchises had more than ten total impressions.  For those wondering, the Ravens finished with 11.

Even if I didn’t dislike the Steelers so much, I would be disappointed as a fan of many other teams that received limited or no exposure. The Jaguars, Titans and Lions were only featured twice. The Panthers, Buccaneers and Seahawks were only featured once—and the Cardinals and Rams weren’t shown at all.

Regardless if the team is good or not, the NFL should at least take pride in the team logos and creative merchandise seen on the sidelines each Sunday. Showing little or nothing of a team’s merchandise isn’t good for either business or the fan base.

NFL licensed apparel is expensive and I want to have a pretty decent idea of what the item is going to look like before I purchase it. The internet is a very easy alternative but why have a catalog if you’re just going to push everyone online to begin with?

I know the NFL has plenty of money and won’t really be hurt by me asking for other things besides Ravens merchandise this holiday season. However, they did make it an easy decision when they filled my mailbox with a Steelers-filled catalog of junk.

I now have something else to wipe my hindquarters with besides a terrible towel.

Thanks NFL!


This entry was posted in Purple Ponderings by Kris Jones. Bookmark the permalink.

About Kris Jones

Kris Jones
Kris - or "Goob" as he's widely known - has turned an obsession into a career. As a media member by day and super fan by night, he reports from the Under Armour Performance Center twice per week and brings Ravens news from a fan's perspective. His popular YouTube series...more

9 Raves on “Steelers Seasons Greetings from “NFL” Shop

  1. Don on said:

    I did the same thing when I received my catalog in the mail. It’s disgusting how the NFL and announcers have their lips connected to the Pittsburgh Steelers backside like a kid who was just “triple dog dared” to stick their tongues to a flag pole on a cold Winter’s day.

  2. Barry Aparicio on said:

    I noticed the same thing, I would rather own non NFL sanctioned gear then to buy something that I have to imagine waht it looks like over some other teams logo.. If they want to make real money ( cause let’s be honest there is usually only 1 team per household) when i sign up for a catolog ask me who my team is and send me just their merch.. I certainly would buy more if not at least look through the whole selection.

  3. Dawn on said:

    Wow this is so true.Another thing I’ve noticed, when I lived on the East I could always find 49′rs stuff. Now on the West and can’t hardly find East Coast teams (especially Ravens) in stores. It’s always Steelers or the Friggin Cowgirls. And in case your confused, I like the 49ers and the Ravens. I joke that I have an East Team and a West

  4. DarthSizzle55 on said:

    I noticeed the exact same thing. The Cleaveland Browns fan’s rant said what i think about the Steelers. This year we need to destroy them we will face them in the playoffs make sure we win all our games to avoid an uphill battle. Then crush them at the bank. As long as we play solid football and run play action we should win.

  5. Sean on said:

    This has irritated me for years. Believe it or not, according to MacCambridge’s NFL History “America’s Game,” NFL properties was established to endure that each team received equal treatment in the licensing, manufacture, and marketing of NFL products. That is just a myth now. The “favored teams” (Squeelers, Packers, Cowboys) have tons of merchandise, the rest of the league has a limited selection. Apparently, the NFL has no interest in selling products to fans of those teams. Thanks NFL – it is good to know that you have no interest in me as a fan.

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