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FLO Corporation (OTCBB: FLRP), which markets the FLO Registered Traveler (RT) card, today signed a four-year, exclusive agreement with the Baltimore Ravens football team. This partnership will bring the numerous benefits of the FLO card to the team’s fans, including preferred access starting in 2009 to M&T Bank Stadium as well as speedy access through security at Reagan, Dulles and other U.S. airports. This agreement follows closely the company’s July 29 groundbreaking partnership with the Washington Redskins and accelerates FLO’s value-driven business strategy which enables preferred access for FLO members to major concerts, venues and events.
FLO Chief Executive Officer Glenn Argenbright stated, “We are pleased to partner with the Baltimore Ravens. Working with such tremendous world-class organizations advances in a significant way our corporate strategy of expanding into new and exciting markets. Securing this exclusive contract with the Ravens to provide fast-lane service to fans on game day is testimony to our commitment and to the market demand for preferred-access products and services to simplify and improve all aspects of our daily, weekly and monthly routines.”
“FLO’s deep penetration of the Washington / Baltimore corporate and travel management company distribution channels for RT, along with the Ravens’ formidable sports and consumer marketing prowess, represents a powerful, force-multiplying marketing combination for the sale of FLO cards. The sportsvenue benefit is highly synergistic with FLO’s airport RT and door-to-door travel benefits offerings,” said Argenbright.
Ravens Vice President of National Sales and Partnerships Kevin Rochlitz agreed, “A traveler seeking Registered Traveler card access to Dulles, Reagan, BWI or other airports is quite likely to choose one that also provides fast-lane access to the Ravens and other professional sports franchises and venues in the region. This exceptional bonus for our fans is just one of many important reasons why the Ravens will unequivocally endorse the FLO proposal to provide RT services at BWI, when the time comes. Most importantly, we are pleased to help pioneer this fan-centric, affordable red-carpet treatment where our fans can enjoy fast-lane access on game day.”
The new Ravens-branded card will be valid at all other FLO-sponsored sports venues as well as all RT verification stations that the U.S. Transportation Security Administration has approved at 19 U.S. airports.
In addition, FLO offers an expanding variety of benefits that add value, choice and convenience far beyond the airport security and sports venue lanes. These benefits currently include more than 75 options, such as a personal concierge, worldwide airline lounge access, discounts on top brand gift cards, worldwide travel assistance, travel insurance and mortgage concierge services.
FLO Executive Vice President Luke Thomas said, “We are pleased to be partnering with the Baltimore Ravens. Their executive team is exceptionally focused on innovation and enhancing the total fan experience on game day. We are committed to elevating fast-lane technology and member benefits for the lifestyle enhancement of sports fans nationwide.”
A portion of every RT card sold will benefit the Ravens’ All Community Team Foundation.