Huge Number Of International Ravens Fans Travel To Super Bowl XLVII
Now more than ever, sporting events, concerts, and Broadway performances are drawing an international audience. People from all over the world travel to and from destination venues to take in some of the top entertainment acts.
This especially rings true when the event is one of the most important in sports. When it’s a major event such as the Super Bowl or the NBA Finals, the numbers grow even larger. Super Bowl XLVII featured a thrilling victory by the Baltimore Ravens over the San Francisco 49ers on February 3rd, 2013 in New Orleans at the Mercedez Benz Superdome in front of a capacity crowd of nearly 70,000. According to international ticket reseller Ticketbis, the highest priced ticket to this game was sold for $13,120 and the lowest priced ticket was for $2,387. The game was broadcasted across 232 countries and territories in 34 different languages. The total number of fans on the move was 1,350; meaning that many people traveled internationally for this event according to ticket sales tracked by Ticketbis. The countries with the largest number of fans traveling to Super Bowl XLVII (outside of the United States) traveled from the United Kingdom, followed by Spain and Italy.
Thanks to Ticketbis.com, we can start to track people traveling to and from specific events throughout the globe. Ticketbis created Fans On The Move, an interactive data visualization that represents cross-border ticket sales. Travel patterns over the past three years comprise the data used in this visualization, taking into account sports, concerts, and other top events. They’ve analyzed over 16,000 events from the company’s inception. Whether it’s American tourists flying overseas to watch an English Premier League soccer game, or people coming into the United States to view the Super Bowl or NBA Finals in person, the amount of people and their starting location can be analyzed.
The creation of the graphic has already opened the door to some telling information. Between 2012 and 2013, international ticket sales on the platform went up by 53.16%, and between 2013 and 2014 they went up by 61.75%. This makes an 82% increase in the amount of people consuming events while traveling abroad from 2012 and 2014. Event-centered tourism is evolving and increasing each year at the hands of the ticketing sector. Visitors want to see an event that may not be available in their hometown and want to create a memorable lasting experience while traveling away from home. It is sightseeing mixed with performance.
This data can really affect how advertisers target their audiences. Knowing where your fans are coming from and how far they will travel to see certain events can shape how teams are presented to the world. For instance, the Ravens could have used this data to capitalize in the countries where many fans traveled from to see their Super Bowl triumph. Fans on the Move is the future of international ticketing data and it’ll be interested to analyze trends as more information is collected.