Baltimore Blues Photo Credit: Getty Images via KMOX in St. Louis

Street Talk Baltimore Blues

Posted in Street Talk
Print this article

You may know the story of how the NHL franchise in St. Louis that just won its first Stanley Cup, was supposed to be Baltimore’s franchise?

If you don’t, here’s how it goes…

When the league expanded in 1967 from six teams to 12, Baltimore was in line to be the sixth new franchise. It boasted one of the larger markets in the country at the time, with a history of strong support for minor league hockey. In fact, the minor league Baltimore Clippers at the time, were regularly outdrawing the NBA Baltimore Bullets.

However, the league power brokers were reluctant to put a team in Baltimore. They cited a poor arena (Even then!) It was only five years old, but a rectangular seating bowl meant poor sight lines around an oval rink. That’s about the only public objection they could come up with.

Meanwhile, the league was talking up the appeal of bringing hockey to new territory in the Midwest, pushing for a team in St. Louis instead, even though St. Louis had not even put in a bid.

An influencing factor lurking behind the scenes was Blackhawks co-owner James Norris, who also owned the St. Louis Arena. His arena was falling apart and bleeding money. So, under pressure from the Chicago group, the league coaxed St. Louis to get into the mix under the condition they purchase the arena from Norris.

The rest is history.

St. Louis was in, Baltimore was out.

Baltimore got St. Louis’ baseball team in ’54, but The Louie got what should have been Charm City’s hockey team in ’67.

[Related Story: The Art of The Deal]

So, what’s all this have to do with football?

It seems eerily similar to the storyline from the NFL’s 1993 expansion, where a strong bid from Baltimore ended up a last-minute loser.

Recall that Baltimore was one of the early favorites, along with the shoo-in bid from Carolina. The second choice likely would have been St. Louis, but their ownership group collapsed.

Rather than just “Give Baltimore the Ball”, the league awarded Carolina a franchise and delayed their decision on a second market. It would give St. Louis time to gin up a new, Stan Kroenke-led group.

If St. Louis couldn’t get its act together, Baltimore would be the fallback favorite over Memphis and Jacksonville. They had a stable owner option now in the picture, with Al Lerner, the best stadium option, and the largest market.

Image courtesy of


In a fair fight Baltimore wins a unanimous decision.

But the end game was rigged! Owner interests stood in the way.

[Related Article: The Sound of Silence]

Jack Kent Cooke, owner of the Redskins, didn’t want to see a team parked just up I-95. Also, I’ve always maintained that Art Modell, who was a strong voice on the expansion committee in ’93, may have steered the award away from Baltimore because he was saddled with the ownership of a money-bleeding, crumbling facility, and wanted Baltimore’s stadium deal to save himself.

Modell had all the reason to vote for Baltimore–he was friends with AL Lerner. But rather than awarding his friend the expansion team, I theorize he cooked up a deal that would eventually give Lerner ownership of a new team in Cleveland after Modell would move his Browns to Baltimore.

With league forces working behind the scenes against Baltimore they needed to find an acceptable alternative market. St. Louis wasn’t going to work because the original owner group was posed to sue the league if Kroenke’s group got the team.

ROSEMONT, IL – NOVEMBER 30, 1993: (L-R) NFL Commissioner Paul Tagliabue, team owner Wayne Weaver and Jacksonville, Florida Mayor Ed Austin show off the jersey for the Jacksonville Jaguars the newest NFL expansion team on November 30, 1993 in Rosemont, Illinois. The Jaguars joined the Carolina Panthers giving the expanded NFL 30 teams. (Photo by Sporting News via Getty Images)


So, the commissioner and Redskins ticket holder Paul Tagliabue, and ops guy Roger Goodell, started steering the award towards Jacksonville, which had long been considered a long-to-no-shot bid. In fact, they had withdrawn their bid and had to be coaxed back into the running. Their Gator Bowl facility was a crumbling dump and the city was tiny, second only to Green Bay in its lack of butts to put in seats.

But Tags got on TV and trumped-up the idea of needing more NFL teams in the sunbelt, and Baltimore, once again, was left standing at the altar.

It was an all-too familiar tale.

Share This  
Avatar for Steve Hasler

About Steve Hasler

March 29, 1984. Steve Häsler was attending college in Gambier, Ohio when the phone rang in his dorm room. His parents were calling with disturbing news – our beloved Colts had poured the entire organization into Mayflower vans and left town. For the next four autumns, Steve was forced to watch football with Browns fans, unsympathetic to the plight of losing a hometown team. By 1987 he was back in Baltimore, working in advertising, and attending the Towson Fourth of July every year just to hear the Baltimore Colts Marching Band play the old fight song as they waddled by. It made his mother cry every year. And yes, he called his old Ohio roommates back in 1995 just to make sure they heard the news that he once again he was going to have a team to root for. Steve has been opining on all things Ravens pretty much since the invention of message boards. You may know him as Shas. More from Steve Hasler

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!