What to watch for on NBC’s coverage of the Super Bowl pregame

Street Talk What to watch for on NBC’s coverage of the Super Bowl pregame

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So you don’t miss anything here is what our friends at NBC have planned for Sunday’s pregame:

Bob Costas will open NBC Sports’ six hours of Super Bowl XLVI pre-game coverage with a live report from Georgia Street in downtown Indianapolis at Noon ET on Sunday, Feb. 5. In the hours leading up to the game, NBC Sports will surround the Super Bowl teams with live team hotel and sideline reports, player features and interviews, and X’s and O’s analysis.

Coverage will also include the events surrounding the Super Bowl, including an interview with halftime performer Madonna, live musical performances, red-carpet interviews with music, television and film stars, reports from the festive atmosphere taking place just outside Lucas Oil Stadium, and more. NBC News’ Matt Lauer will also interview President Barack Obama during a special pre-game edition of TODAY airing late Sunday afternoon.

In addition to Costas, NBC Sports’ Sunday Night Football team of Al MichaelsCris Collinsworth and Michele Tafoya, and Football Night in America team of Dan PatrickTony Dungy,Rodney HarrisonPeter King and Mike Florio will contribute to the pre-game coverage, with taped interviews and live on-site commentary and analysis. Liam McHughAlex Flanagan and Randy Moss will report from the team hotels, Doug Flutie will appear in field-set segments, and The Weather Channel’s Jim Cantore will provide reports on the weather and event atmosphere.

Green Bay Packers quarterback Aaron Rodgers and Pittsburgh Steelers wide receiver Hines Ward, two Super Bowl MVPs who each played in last year’s game, will join NBC Sports’ coverage as guest analysts. Ward, who has played in three Super Bowls and won two, was named MVP of Super Bowl XL when he made five catches for 123 yards and a touchdown in the Steelers 21-10 win over the Seattle Seahawks. Rodgers, who is an NFL MVP candidate this season, passed for 304 yards and three touchdowns in last year’s Super Bowl, helping the Packers defeat Ward’s Steelers, 31-25, and earning him the MVP award.

And of course the commercials…

With last year’s all time record audience reaching 111 million people this year’s Super Bowl with the Giants and the Patriots will set a record at between 112 and 113 million viewers. The ad sports have been sold-out for months at a record $3.5 million dollars per: 30 second spot. For the sponsors having a spot that is worthy of airing on the Super Bowl Game is a very high mountain to climb. So here is a peek at a few of the ads you will see come Sunday.

1. Doritos: Make Your Own
2. Audi 2012 – Vampire Party
3. Official 2012 Honda CR-V – "Matthew’s Day Off" Extended Version
4. Suzuki "Sled" 2012
5. "Transactions" Extended Version – 2012 Acura NSX Big Game Ad #JerrysNSX

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Jim Williams

About Jim Williams

Jim is a sports media columnist for Examiner Newspapers in Washington, DC and France 24. He is also an Emmy and Ace award winning TV producer, director and writer.
You can hear Jim Monday and Friday at 7:25AM on the Morning Show heard on Team 990AM in Montreal.  Jim loves to write and to find out why people like TV and what they enjoy….and also don’t like. 

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