So you don’t miss anything here is what our friends at NBC have planned for Sunday’s pregame:
Bob Costas will open NBC Sports’ six hours of Super Bowl XLVI pre-game coverage with a live report from Georgia Street in downtown Indianapolis at Noon ET on Sunday, Feb. 5. In the hours leading up to the game, NBC Sports will surround the Super Bowl teams with live team hotel and sideline reports, player features and interviews, and X’s and O’s analysis.
Coverage will also include the events surrounding the Super Bowl, including an interview with halftime performer Madonna, live musical performances, red-carpet interviews with music, television and film stars, reports from the festive atmosphere taking place just outside Lucas Oil Stadium, and more. NBC News’ Matt Lauer will also interview President Barack Obama during a special pre-game edition of TODAY airing late Sunday afternoon.
In addition to Costas, NBC Sports’ Sunday Night Football team of Al Michaels, Cris Collinsworth and Michele Tafoya, and Football Night in America team of Dan Patrick, Tony Dungy,Rodney Harrison, Peter King and Mike Florio will contribute to the pre-game coverage, with taped interviews and live on-site commentary and analysis. Liam McHugh, Alex Flanagan and Randy Moss will report from the team hotels, Doug Flutie will appear in field-set segments, and The Weather Channel’s Jim Cantore will provide reports on the weather and event atmosphere.
Green Bay Packers quarterback Aaron Rodgers and Pittsburgh Steelers wide receiver Hines Ward, two Super Bowl MVPs who each played in last year’s game, will join NBC Sports’ coverage as guest analysts. Ward, who has played in three Super Bowls and won two, was named MVP of Super Bowl XL when he made five catches for 123 yards and a touchdown in the Steelers 21-10 win over the Seattle Seahawks. Rodgers, who is an NFL MVP candidate this season, passed for 304 yards and three touchdowns in last year’s Super Bowl, helping the Packers defeat Ward’s Steelers, 31-25, and earning him the MVP award.
And of course the commercials…
With last year’s all time record audience reaching 111 million people this year’s Super Bowl with the Giants and the Patriots will set a record at between 112 and 113 million viewers. The ad sports have been sold-out for months at a record $3.5 million dollars per: 30 second spot. For the sponsors having a spot that is worthy of airing on the Super Bowl Game is a very high mountain to climb. So here is a peek at a few of the ads you will see come Sunday.