As Ravens fans, we haven’t had much to celebrate this season. The cans that Bud Light released at the beginning of the season with the 20th season logo on it were sweet; the season that it celebrates has been anything but.
Still, the can was cool enough that it was worth saving.
On Dec. 7th, Bud Light will be adding two more cans to my collection. In celebration of Super Bowl 50, the official beer of the NFL is releasing custom cans celebrating most of the Super Bowl victories. Bud Light has two cans for the Ravens, one for each Super Bowl.
Here is what the Vice President of Bud Light, Alexander Lambrecht had to say about the cans:
“This year Bud Light has completely evolved its NFL sponsorship strategy, placing a strong focus on customization and localization to bring the pride and traditions of the NFL’s varied fan base to life, from new can designs to experiences in stadiums. We kicked off the season with new team-specific cans that were wildly popular with consumers. Our first-ever Super Bowl Series cans are the latest way that Bud Light is proving itself as the beer of the fan, helping fans connect with sports in new and unique ways.”
I’m not a big fan of light beer, but if I’m feeling “down for whatever” and headed to a get-together where I’m picking up a case for more than just me, Bud Light is usually my light beer of choice.
I’ll definitely have to pick up a case once they hit the shelves and save both cans.
Inferring from Lambrecht’s statement, it appears as though Bud Light isn’t done with just this can. I’m interested to see what else they have in store to help us celebrate Super Bowl 50. As Ravens fans, we’ll need all the help we can get if the Patriots end up back in the big game again.
For more information, you can read the release here.
